Digital advertising is the best way to reach your target audience online. To be able to do this you need to choose the right platform.
One of the most popular platforms is Google AdWords which offers different types of ad campaigns. These include search, display and video.
Google Adwords
Google AdWords is one of the biggest online advertising platforms that helps businesses promote their products and services. Its pay-per-click network lets advertisers target users based on their keyword search, country and device type.
Another advantage of the platform is that it gives business owners complete control over how their money is spent. They can set their budget limits, decide how many bids they want to make, and even pause their ads at any time.
The ad platform also gives business owners the power to measure their ads’ performance and use the data to improve campaigns over time. This allows them to optimize their marketing strategy so they can get the best ROI possible from their digital advertising efforts.
Facebook Ads Manager
Facebook Ads Manager is a self-service advertising platform that allows advertisers to upload ads, set budgets, and monitor results. It is similar to Google AdWords, but has a more intuitive interface.
In addition, it offers a number of valuable features that can help your business. For example, Facebook provides Audience Insights that let you see who’s interacting with your ads.
Using this functionality, you can learn more about your target audience, allowing you to create better campaigns. It also lets you create lookalike audiences, which effectively double your reach by targeting new users who are like your existing customers.
In addition, Facebook Ads Manager allows you to create Lead Generation ads that allow potential customers to request more information or book an appointment without leaving the social media platform. These types of ads can help you collect more leads, which is a huge benefit for small businesses.
Airnow
If you’re looking to improve your digital advertising strategy, Airnow is an excellent choice. It features a wide range of tools and ad formats that help you reach your target audience.
It also provides you with real-time performance tracking and reporting to ensure your campaigns are running smoothly. The platform also allows you to target users by location, device, browser and more.
The platform is based in Boston and is designed to make digital advertising easier for marketers. It also helps you to avoid issues like banner blindness and maximize your ad yield.
Admob
AdMob is a mobile advertising platform that helps app owners generate more revenue through in-app ads and intelligent insights. It’s free to use, easy to integrate and provides advanced reporting.
In addition, AdMob offers ad filtering that allows users to choose which categories they want to see. This makes it easy for app owners to protect their brand and ensure that only relevant ads are displayed.
Google’s AdMob is one of the world’s largest mobile ad networks and works with millions of paying advertisers to serve relevant ads to app users. It also offers a variety of features to help publishers generate more revenue from their apps, including in-app ads and cross-promotion with free house ads.
Adcolony
AdColony is one of the best digital advertising platforms in the world. It offers an array of features and ad formats that can help you increase your app’s revenue.
Among other things, AdColony provides mobile video ads that can be integrated into Android and iOS apps. It also offers a variety of revenue models, including CPM, CPC, and CPCV.
Its Instant-Play(tm) and Aurora(tm) HD video technologies help users view ads instantly. It also supports a wide range of ad formats, such as banners, interstitials, and rewarded videos.
Its brand-safe inventory, industry-leading viewability, and exclusive ad formats make it a popular choice for many publishers. The company’s ad platform reaches over 1.5 billion devices and is available worldwide.